These are figures for iOS mobile apps only. It is also worth noting a correlation between app file size and downloads. Looking at Android mobile apps, we can see that mobile apps with a large number of downloads tend to be large in file size, too. Of course, this is not unexpected.
The most popular mobile apps tend to be feature-rich. And that means additional code and assets which will pump up file sizes. Note that the figures for more than 50 million downloads suffer from small sample sizes. Your email address will not be published. With the huge surge in mobile phone usage worldwide, the way people use their mobile phones day-to-day is changing.
More than ever, casual gamers are turning to mobile games to provide entertainment. Similar to the shift from web to mobile for information, gamers are turning from other forms of play to mobile gaming. But tablet usage is starting to catch up with smartphones.
People download more apps on their smartphones and use more smartphone apps on a monthly basis. However, tablets outperform smartphones by a hair when it comes to paid apps or subscription purchases via an app. This could be a category that tablets will continue to control in years to come. While tablets may not be as popular as smartphones, they are used for specific purposes.
If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet. Since tablet screens are larger, the gameplay and user experience will be enhanced. Like nearly everything else, behavior changes by location. This same concept can be applied to app usage. But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well. As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses.
In many ways, this graph mirrors what we saw previously. As downloads rise in India, it makes sense that users would spend more time using apps. There is one thing that remains consistent across the board for each of these countries.
The time spent on mobile apps is growing each year. Take a country like Italy, with a fraction of the population compared India.
Android dominates the global market share. Mobile apps are part of our daily lives. Even though mobile usage and penetration are at an all-time high, every piece of data that we analyzed shows we are still trending upward.
This is encouraging for anyone who has a mobile app or plans to build one. So use this guide as a reference to help you understand the mobile app industry from a download and usage perspective. Our easy-to-use platform allows you to create an iOS and Android app simultaneously, without writing a single line of code.
What metrics are you tracking to measure the usage statistics for your mobile app? Sign in. Users need to download your app. Users need to use your app. The Apple App Store has 1. There are 2. The average smartphone owner uses 10 apps per day and 30 apps each month. Global Downloads People all over the world are using smartphones and tablets. Free vs. The above graph is based on a research from Statista as of September Google Play vs.
App Store Downloads There are to places where the overwhelming majority of mobile users are downloading apps. I expect to see these trends continue in Most Popular App Store Categories In order for your app to be successful, you need to understand what consumers want. The gaming category dominates the App Store. Why is this happening? Tools — That's slow progress for iOS and huge progress for Android, but there's still a gulf between the two that speaks of a wide variance in usage — with iOS users much more likely to buy apps, and Android users less likely to.
There's probably a much wider variance among Android users, where those with high-end devices might pay as much as, if not more than, the average iOS user. But the lower average for Android means there's a substantial difference when it comes to monetising the respective platforms; and it's harder to move people from a platform where they have paid for apps than from one where they haven't, especially in a situation where the apps available across the platforms are so similar.
This also means that you can calculate a "revenue per download" graph, based on the indexed number of downloads and the indexed revenues.
That speaks to better monetisation for Google — which is important: for app developers, that makes it more worthwhile to focus effort there. The headline figures suggest a continuation of a common theme for developers trying to decide between the two platforms: in the west, iOS monetises better than Android, and even in the rest of the world outside the US where the iPhone gets an artificial advantage in sales.
When compared to the Google Android user base, iOS users are more loyal and have more spending power. As I touched on briefly earlier, Android users love the openness of the platform and they like to customize their device, while iOS users like to keep their devices straightforward and spend more time on trying out various apps. It seems that iPhone owners tend to think very highly of their devices, and are likely to remain iPhone users over time as a result of that.
Which differences do you find the most relevant to your current or future app development? Let us know! Sign in. They offer different capabilities While these two operating systems dominate the percentage of smartphones sold across the globe, there are several key differences between Android and iOS that affect user experience at its foundation and the choices we make when we engage with either of them.
Android vs. Does personality play a role? The approach to technology According to a poll conducted by Hunch. Acquisition, in-app engagement and retention Liftoff released an interesting set of data that covers the cost necessary to acquire a mobile user who subscribes to a paid service, as well as the post-install engagement activity.
Consumer spend and mCommerce As I mentioned earlier, there seems to be a gap between the purchase power of an average iPhone user compared to an Android user. Loyalty to a specific platform When compared to the Google Android user base, iOS users are more loyal and have more spending power.
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